Business Plan · Working Name
Full Contact
Motor Club
ALL CULTURES. ALL GEARS.
A culture-driven entertainment company with Rampage at the center — and a crew people come back to watch.
01
The Positioning
Hoonigan shows how automotive content, personalities, and merchandise reinforce one another. Nappy Boy Automotive centers inclusion and grassroots motorsport. Our opportunity is a distinctive entertainment format alongside that shared mission.
Competitive personalities discovering each other's worlds.
A fighter meets a lowrider builder. A gamer challenges a racer. A muscle-car enthusiast learns about imports. Rampage supplies the humor, curiosity, and competitive energy.
Celebrate the Black, Latino, Asian, white, and mixed communities already contributing to car culture — and give overlooked builders meaningful exposure, paid opportunities, and recurring roles.
"Whatever you drive. Wherever you're from. You belong here."
02
Name Options
| Name | Why it works | Assessment |
|---|---|---|
| Full Contact Motor Club | Connects competition, Rampage, automotive culture, and membership | Strongest overall |
| Mayhem Union | High energy with a sense of collective identity | Strong apparel direction; needs an automotive descriptor |
| Rumble Union | Suggests engines, competition, and community | Lower priority — “Rumble” already has clothing and media uses |
None of these names is cleared. Trademark, domain, and social-handle availability still need verification.
03
How the Brand Looks
Black
Warm Ivory
Signal Orange
Brushed Silver
- Primary identity: FULL CONTACT MOTOR CLUB.
- Small mark: an interlocking FC for hats, chest embroidery, steering-wheel details, and avatars.
- Apparel: heavyweight tees, embroidered caps, hoodies, later a mechanic's jacket.
- Photography: real garages, real builds, recognizable personalities, candid interactions.
- Car coverage: imports, muscle, lowriders, trucks, off-road, exotics, EVs, and motorcycles.
Keep one master brand initially. Use Full Contact Live for streams and events.
04
Build the Cast Like an Ensemble
Rampage attracts attention; relationships among the cast give people a reason to return.
| Role | Contribution |
|---|---|
| Rampage — founding talent | Humor, competition, celebrity access, audience draw |
| E — business & creative lead | Automotive relationships, partnerships, growth, brand direction |
| Builder / mechanic cohost | Technical credibility and ongoing build stories |
| Driver / instructor | Real skill, coaching, controlled motorsport challenges |
| Gamer / streaming host | Consistent live programming and audience participation |
| Rotating community guests | New scenes, perspectives, vehicles, and stories |
Before spending heavily, lock Rampage's participation: filming days, streams, promo commitments, name-and-likeness rights, ownership, and compensation.
05
The Shows
| Show | Premise | Platform |
|---|---|---|
| Rampage vs. Everybody | Rampage challenges builders, drivers, gamers, and celebrity guests in coached automotive or simulator competitions | YouTube |
| Built Different | Meet the person, their background, and the car they built; end with a memorable challenge | YouTube |
| Full Contact Live | Gaming, sim racing, viewer build reviews, crew debates, and guest appearances | Kick |
Recurring challenge — “Controller to Cockpit”: a gamer trains in a simulator, gets real instruction, then attempts a controlled track exercise.
Proposed concepts — not booked guests or confirmed productions.
06
The Publishing System
1×
YouTube episode weekly
2×
Kick streams weekly
5–7
Short-form clips weekly
1×
Email / community update
Batch-film two episodes per production day and build a four-episode buffer before launch. Every episode should generate a conversation, a live segment, and several clips — owned end to end by a dedicated producer.
07
How It Makes Money
| Revenue source | Initial offer |
|---|---|
| Brand partnerships | Sponsored episode packages with integrations, clips, and reporting |
| Clothing | Small, story-led drops connected to the cast and builds |
| Events | Tickets, vendor spaces, sponsors, and merchandise |
| Production services | Clearly scoped branded automotive content |
| Platform revenue | Advertising and streaming income as it develops |
Do not base payroll on projected views or platform payouts.
$38
Tee
$32
Cap
$75
Hoodie
Example: a $38 tee with $13 landed cost leaves $25 before fulfillment, fees, shipping, returns, marketing, and overhead.
08
Full Contact Live: The First Round
Approximately 250–400 attendees at an established automotive venue.
- Curated vehicles representing several automotive communities.
- A Rampage-and-crew stage segment.
- A simulator competition with a visible leaderboard.
- Builder interviews and audience awards.
- A small apparel release.
- Local food and music.
- Professionally operated driving demos only where the venue supports them.
Illustrative gate
300 × $35 = $10,500
Sponsorship and vendor commitments must cover the remaining budget before booking major nonrefundable expenses.
09
The 90-Day Launch
| Period | Deliverables | Decision gate |
|---|---|---|
| Days 1–15 | Founder/talent agreement, name screening, cast selection, identity, production budget | Confirm participation and ownership |
| Days 16–30 | Three pilot episodes, stream tests, apparel samples, sponsor materials | Identify strongest format and cast chemistry |
| Days 31–60 | Weekly releases, consistent streams, first apparel preorder, partner outreach | Assess returning viewers, watch time, demand, cost |
| Days 61–90 | Improve winning formats, fulfill apparel, sell a sponsor package, prep first event | Proceed only when presales and partners support it |
10
Planning Budget
A credible 90-day pilot: $75,000–$120,000, subject to quotes and talent terms.
| Category | Allowance |
|---|---|
| Production, editing, and creative | $30,000–$45,000 |
| Producer, community, and commercial support | $15,000–$24,000 |
| Locations, equipment, travel, and track access | $10,000–$16,000 |
| Identity, store, samples, and business setup | $8,000–$12,000 |
| Contingency | $12,000–$23,000 |
| Total | $75,000–$120,000 |
Planning assumptions, not vendor quotes. Rampage's compensation, vehicle purchases or major builds, and the public event are additional.
Judge success by returning viewers, episode retention, repeat live attendance, merch contribution margin, and sponsor renewals — not subscriber count alone.
First production move
Put Rampage, a technically credible builder, and a strong gaming personality together for one filmed challenge and one live session. Their chemistry will tell us more than an expensive HQ or a huge launch party.